Building your Marketing Plan

"Give a man a fish, he eats for a day. Teach a man to fish, he eats for a lifetime"

You are building a business

This isn’t a sales job… its an opportunity to build a business Ultimately, your goal is to build a team that can market the business for you. The bigger your team and better trained your team is, the more profitable your business will be.

Phase 1

  • First, you want to become a great introducer
  • Your field trainer’s job is to train you in the business while they help you build your business
  • Build a list of at least 25 people
  • Before you spend 20+ hours studying for your test, get in the field and see for yourself
  • Take all the pressure off yourself and ask for help with training
  • Bdollar smart will allow you to meet with people in your warm market and give them tremendous value which will give them a great opinion about your business
  • Stick to the scripts

Appointment Scheduling Scripts

  • If you get 3 recruits and 3 life insurance sales = $600 bonus (1 x 1 = $200 unlimited)
  • You could also get 3 A/H, 3 PLPP, 3 ID theft $400+ (depending on promotion)
  • Encourage your 3 recruits to get their 3 x 3 done so you now have 12 new teammates and 12 new clients.
  • Continue to focus on growing your team and helping people get their 3 x 3 completed to create momentum in your business
  • Become a field trainer and focus on helping new associates get trained and promoted and paid (you will never run out of places to go)

Phase 2

FIVE TO STAY ALIVE
  1. Field training new associates
  2. Warm market
  3. Referrals/Repeat Business
  4. Social Media/Networking
  5. Groups/Business Owners
  • Sound Cloud Audio - Zachary Lavin 5 To Stay Alive - Ian Prukner

FIELD TRAINING

  • Recruiting is the fastest way to grow your business
  • New recruits bring new markets
  • New recruits often become clients
  • 3 x 3 is the multiplier (how many people on your team are going for 3 x 3 each month?)
  • What would it be like for you if you were field training 8-10 new people at the same time?

LFIC Videos

Build Your Top 25 Training List

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